Writing Business Articles? Follow These 5 Steps to Business Writing Success

Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.

You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure locally, nationally, or worldwide, and start increasing your customer base.

No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.

When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!

However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:

Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers!

I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.

Example: Company XYZ expresses that they’re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.

Tip #2: Don’t get business article writing mixed up with a press release!

Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered.

Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing.

Tip #3: Find out who your readers are, and write your article in their language!

Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don’t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.

When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you’re writing for the non-technical person, and you put a ton of information that the average individual won’t understand, your message will definitely be lost and your readers you’re trying to attract will move on and find another article that is easier to read.

Tip #4: Once you have written the perfect article, now you want to know how to reach your targeted readers!

You wrote the perfect article, and it is jam packed with your features and benefits. You’re telling your potential readers how to reach you, but they won’t be able to reach you if you don’t take the steps to get your article out there on the web.

The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic.

One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.

Tip #5: Your Author Bio can make or break the goal of your article!

Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It’s like winning your customer over with a knockout presentation, and then not asking for the sale.

The same goes with your Bio, you should not over sell, but you definitely should let your readers know you’re the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you’re talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities.

These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It’s always good to get some outside tips to get you right back on track. Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!

William is an online Web Publisher and designer of his own business and personal websites. William runs his business mainly from his home located in Winnipeg, Canada, and when he is not writing or designing new sites, he spends much of his time with his family. William encourages anyone interested in starting their very own Internet based business to contact him if they would like to learn more on necessary tools and skills to be successful online! All you have to do is visit his official website at: BilMarWebPublishing.com for more details on how he can get started on the right track to your very own business online and achieving the benefits of working from your home.

5 Simple Techniques Of Writing A Business Article For Your Web Site

Many of us feel that we are not a talented writer and believe we need to be gifted naturally to be of one. And because of this belief we often think into a self prophesizing truth that article writing is unbearably difficult. It frighten us to sit down before a blank sheet of paper and know that an hour later, nothing on it may be worth keeping. Additionally, it is frustrating to discover how much of a challenge it is to transfer thoughts and feelings from one’s head onto a sheet of paper.

It is upsetting to find an apparently simple business article writing subject often turns out to be a complicated proposition. Nonetheless, business article writing is not an automatic process: we will not get something for nothing – and we should not expect it to be. For almost everyone, competent business article writing comes from sheer hard work – from determination, sweat, and head-on-battle. The good news is that the skill of business article writing can be mastered, and if you are ready to ride on, you will learn what you need to know on how to write like a professional for your online business marketing effort.

For many people, online business article writing is a process that involves the following steps:

* Discovering a business concept – often through pre writing

* Developing a solid support for the business concept – often through more pre writing

* Organizing the business concept and supporting material and writing it out in the first draft

* Revising and then editing carefully to ensure an effective and error-free

Pre writing

If you are like many people, you may have troubles getting started with business article writing. A mental block may develop when you sit down before a blank sheet of paper. You may not be able to think of an interesting topic or argument. Or you may have trouble coming up with relevant details to support a possible argument. And even after starting a business article, you may hit snags – moments when you wonder “What else can I say?” or “Where do I go next?”

There are five techniques that will help you think about and develop a topic and get words on your business article:

* Freewriting

* Questioning

* Making a List

* Diagramming, and

* Preparing a scratch outline.

These pre writing techniques help you think about and create material, and they are a central part of the business article writing process.

Technique 1: Freewriting

Free writing means jotting down in rough sentence or phrases everything that comes to mind about a possible topic. See if you can write nonstop for ten minutes or more. Do not worry about spelling or punctuating correctly, about erasing mistakes, about organizing material, or about finding exact words. Instead, explore an idea by putting down whatever pops into your head. If you get stuck for words, repeat yourself until more words come. There is no need to fell inhibited, since mistakes do not count and you do not have to submit your article.

Freewriting will limber up your article writing muscles and make you familiar with the act of article writing. It is a way to break through mental blocks about business article writing. Since you do not have to worry about mistakes, you can focus on discovering what you want to say about a subject. Your initial ideas and impressions will often become clearer after you have gotten them down on paper, and they may lead to other impressions and ideas. Through continued practice in freewriting, you will develop the habit of thinking as you write. And you will learn a technique that is a helpful way to get started on almost any topic.

Technique 2: Questioning

In questioning, you generate ideas and details by asking as many question as you can think of about your subject. Such questions include Why? When? Where? Who? And How?

Techniques 3: Making a List

In making a list, also known as brainstorming, you collect a list of ideas and details that relate to your subject. Pile these item up, one after another, without trying sort out the major details from minor ones or trying to put the details in any special order. Your goal is just to make a list of everything about your subject that occurs to you.

Technique 4: Diagramming

Diagramming, also known as clustering or mapping, is another strategy that can be used to generate materials for a business article. This method is helpful for people who like to do their thinking in a visual way. In diagramming, you use lines, boxes arrows, and circles to show relationship among the ideas and details that occur to you.

Begin by stating your subject in a few words in the center of a blank sheet of paper. Then, as ideas and details come to you, put them in boxes or circles around the subject and draw lines to connect them to each other and to the subject. Put minor ideas or details in smaller boxes or circles, and use connecting lines to show how they relate as well.

Keep in mind that there is no right or wrong way of diagramming or clustering. It is a way to think on paper about how various ideas and details relate to one another.

Technique 5: Preparing a Scratch Outline

A scratch outlining is an excellent sequel to the first prewriting techniques. A scratch outline often follows freewriting, questioning, list making, or diagramming; or it may gradually emerge in the midst of these strategies. In fact, trying to make a scratch outline is a good way to see if you need to do more prewriting. If you cannot come up with a solid outline, then you need to do more prewriting to clarify your main point or its several kinds of support.

In a scratch outline, you should think carefully about the point you are making, the supporting items for that point, and the order in which you will arrange those items. The scratch outline is a plan or blueprint to help you achieve a unified, supported, well organized composition.

When you are planning a traditional essay consisting of an introduction, three supporting paragraphs, and a conclusion, a scratch outline is especially important. It may only be in a few words, but it will be the framework on which your whole essay will be built.

Writing a First Draft

When you write a first draft, be prepared to put in additional thoughts and details that did not emerge during pre writing. And don’t worry if you hit a snag just leave a blank space or add a comment such as “Do Later” and press on to finish the article. Also, don’t worry yet about grammar, punctuation, or spelling. You don’t want to take time correcting words or sentences that you may decide to remove later. Instead, make it your goal to state your topic and develop the content of your article with plenty of specific details.


Revising is as much a stage in the business article writing process as prewriting, outlining, and doing their first draft. Revising means rewriting an article, building on what has already been done, in order to make it stronger. One writer has said about revision, “its like cleaning house – getting rid of all the junk and putting things in the right order. “It is not just “straightening”; instead, you must be ready to roll up your sleeves and do whatever is needed to create an effective business article. Many of us think that the first draft is the article. We start to become good writers only when we realize that revising a rough draft three or four times is often at the heart of the article writing process.

Here are some quick hints that can help make revision easier. First set your first draft aside for a while. A few hours is fine, but a day or two is best. You can then come back to it with a fresh, more objective point of view. Second, work from typed or printed text. You’ll be able to see the article more impartially in this way that if you just looking at your familiar handwriting. Next, read your draft aloud. Hearing how your article writing sounds will help you pick up problems with meaning as well as with style. Finally as you so all these things, add your thoughts and changes above the lines or in the margins of your article. Your written comments can serve as a guide when you work on the next draft.

There are three stages to the revising process:

* Revising content

* Revising sentences

* Editing

Revising Content

To revise the content of your essay, ask the following questions:

1. Is my article unified?

* Do I have a business concept matter that is clearly stated or implied in the introductory paragraph of my business article?

* Do all my supporting paragraphs truly support and back up my thesis?

2. Is my business article supported?

* Are there three separate supporting points for the thesis?

* Do I have specific evidence for each of the three supporting points?

* Is there plenty of specific evidence for each supporting points?

3. Is my business article organized?

* Do I have an interesting introduction, a solid conclusion, and an accurate title?

* Do I have a clear method of organizing my business article?

* Do I use transitions and other connecting words?

Revising Sentences

To revise sentences in your essay, ask the following questions:

* Do I use parallelism to balance my words and ideas?

* Do I have a consistent point of view?

* Do I use a specific words?

* Do I use a active verbs?

* Do I use words effectively by avoiding slang, clich├ęs, pretentious language, and wordiness?

* Do I vary my sentences?


After you have revised your online business article for content and style, you are ready to edit – check for and correct – errors in grammar, punctuation, and spelling. Many often find it hard to edit an article carefully. Since they have put so much time and work into their article writing that its almost painful for them to look at the online business article one more time. You may simply have to will yourself to perform this important closing step in the article writing process. Remember that eliminating sentence-skills mistakes will improve an average and mediocre article. Further, as you get into the habit of checking your written article, you will also get into the habit of using the sentence skills consistently. This is an integral part of clear and effective online business article writing.

About Author

Marketing strategist Samuel Se believes that you should earn while you learn about internet marketing.